Reese’s Peanut Butter Cups are a classic American candy that has been around since the 1920s. However, it wasn’t until the 1970s that candy became a household name thanks to a catchy and memorable advertising campaign. The “You Got Chocolate in My Peanut Butter!” commercial debuted in 1972 and quickly became a cultural phenomenon.
The commercial featured two people, one eating chocolate and the other eating peanut butter. They accidentally bump into each other, causing their snacks to mix. At first, they are upset, but then they try the combination and realize that it tastes amazing. The tagline, “Two great tastes that taste great together,” became an instant classic and helped to solidify Reese’s Peanut Butter Cups as one of the most beloved candies in America.
The success of the “You Got Chocolate in My Peanut Butter!” commercial led to several sequels and spin-offs over the years. Today, Reese’s Peanut Butter Cups come in a variety of flavors and varieties, including white chocolate, dark chocolate, and even crunchy versions. Despite fierce competition from other candy brands, Reese’s Peanut Butter Cups remain a fan favorite.
Table of Contents
Key Takeaways
- The “You Got Chocolate in My Peanut Butter!” commercial debuted in 1972 and quickly became a cultural phenomenon, helping to solidify Reese’s Peanut Butter Cups as one of the most beloved candies in America.
- The success of the commercial led to several sequels and spin-offs over the years, and today, Reese’s Peanut Butter Cups come in a variety of flavors and varieties.
- Despite fierce competition from other candy brands, Reese’s Peanut Butter Cups remain a fan favorite.
Background
Reese’s Peanut Butter Cups are one of the most popular candy products in the world. The candy is a combination of chocolate and peanut butter, with a creamy center that melts in your mouth. The candy was first introduced in the 1920s, but it wasn’t until the 1970s that the candy became a household name. The iconic “You Got Chocolate in My Peanut Butter!” commercial played a significant role in the success of Reese’s Peanut Butter Cups.
The Birth of Reese’s Peanut Butter Cups
The Hershey Company, one of the largest chocolate manufacturers in the world, created Reese’s Peanut Butter Cups in the 1920s. The candy was the brainchild of Harry Burnett Reese, a former dairy farmer who had a passion for candy-making. Reese’s Peanut Butter Cups were an instant success, and they quickly became one of the company’s most popular products.
The Role of the ‘You Got Chocolate in My Peanut Butter!’ Commercial
In 1972, the Hershey Company launched a new marketing campaign for Reese’s Peanut Butter Cups. The campaign featured a series of commercials that showed people accidentally mixing chocolate and peanut butter. The most famous of these commercials was the “You Got Chocolate in My Peanut Butter!” commercial.
The commercial showed two people, one eating chocolate and the other eating peanut butter. They accidentally bump into each other, and their foods mix. They both taste the combination and realize that it’s delicious. The tagline of the commercial was “Two great tastes that taste great together.”
The commercial was a huge success, and it helped to make Reese’s Peanut Butter Cups one of the most popular candy products in the world. The commercial was so successful that the Hershey Company continued to use the “You Got Chocolate in My Peanut Butter!” tagline in its marketing campaigns for years to come.
The “You Got Chocolate in My Peanut Butter!” commercial played a significant role in the success of Reese’s Peanut Butter Cups. The commercial helped to make the candy a household name, and it remains one of the most iconic commercials in the history of marketing.
The ‘You Got Chocolate in My Peanut Butter!’ Commercial
Overview and Impact
The iconic Reese’s “You Got Chocolate in My Peanut Butter!” commercial first aired in the 1970s. The commercial features two people, one eating chocolate and the other eating peanut butter. They accidentally bump into each other, and their foods mix together. Initially, they are upset, but then they taste it and realize how delicious it is. The commercial ends with the slogan “Two great tastes that taste great together.”
This commercial had a significant impact on the candy industry and popular culture. It helped to establish Reese’s peanut butter cups as one of the most popular candy products in the market. The commercial’s slogan became a part of American pop culture and is still remembered today. The commercial’s success inspired many other food companies to create similar commercials with the same “mixing” concept.
The Creative Process
The commercial was created by the advertising agency Ogilvy Mather. The agency’s creative team came up with the idea of mixing chocolate and peanut butter, which was an unconventional combination at the time. The team wanted to create a commercial that would be memorable and unique, and the idea of mixing two different foods together seemed like the perfect way to achieve this goal.
The commercial was shot in a single day, and the actors were given very little direction. The ad’s success was due in part to the actors’ natural reactions to the mix-up. The commercial’s simplicity and humor made it an instant hit.
The Slogan
The “Two great tastes that taste great together” slogan was created by the Ogilvy Mather team. The slogan perfectly captured the essence of the commercial and helped to establish Reese’s peanut butter cups as a unique and delicious candy product.
The slogan became a part of American pop culture, and it is still remembered today. It has been referenced in movies, TV shows, and even other commercials. The slogan’s success has helped to cement the commercial’s place in American advertising history.
Nostalgic Appeal
The “You Got Chocolate in My Peanut Butter!” commercial has a strong nostalgic appeal for many people. It is a reminder of a simpler time when commercials were funny and memorable. The commercial’s success has helped to establish Reese’s peanut butter cups as a classic American candy product.
Even today, the commercial is still remembered and referenced in popular culture. It has become a part of American advertising history and is a testament to the power of a simple, memorable slogan.
Reese’s Flavors and Varieties
Reese’s Peanut Butter Cups have been a popular candy for decades, and the “You Got Chocolate in My Peanut Butter!” commercials from the 1970s helped make them a household name. Over the years, Reese’s has expanded their product line to include a variety of flavors and varieties. Let’s take a closer look at some of them.
Reese’s Pieces
Reese’s Pieces are small candy-coated peanut butter candies that were introduced in 1978. They quickly became a fan favorite and even appeared in the hit movie E.T. the Extra-Terrestrial. Reese’s Pieces are available in a variety of sizes, from small bags to large party packs.
Reese’s Peanut Butter Cups with Reese’s Pieces
For those who can’t decide between Reese’s Pieces and Reese’s Peanut Butter Cups, Reese’s has combined the two into one delicious treat. These cups have the classic peanut butter and chocolate combination, but with added Reese’s Pieces for an extra crunch and burst of flavor.
Reese’s Peanut Butter Cups with Cream
Reese’s Peanut Butter Cups with Cream are a newer addition to the Reese’s lineup. These cups have a creamy center that is a blend of peanut butter and chocolate flavors. They are available in both regular and big cup sizes.
Reese’s Big Cup
Speaking of big cups, Reese’s Big Cup is a larger version of the classic Peanut Butter Cup. It has even more peanut butter filling and chocolate than the original for those who want an extra indulgent treat.
Reese’s Fast Break
Reese’s Fast Break is a candy bar that combines the flavors of Reese’s Peanut Butter Cups with nougat and caramel. It’s a great option for those who want a little something extra in their candy bar.
Reese’s Sticks
Reese’s Sticks are crispy wafer bars filled with peanut butter and covered in chocolate. They are a great option for those who want a lighter, crunchier treat.
Overall, Reese’s has a variety of flavors and varieties to choose from, including some newer options like the Creamy Cups. Whether you prefer the classic Peanut Butter Cups or want to try something new, there’s a Reese’s candy for everyone.
Reese’s vs Competitors
When it comes to chocolate and peanut butter candy, Reese’s Peanut Butter Cups are often the first to come to mind. However, they are not the only candy on the market that combines these two delicious flavors. In this section, we will compare Reese’s with some of its competitors, including M&M’s, Butterfinger, and Snickers.
Reese’s vs M&M’s
M&M’s are a classic candy that has been around for decades. They are small, colorful, and come in a variety of flavors. While M&M’s do offer a peanut butter flavor, it is not as prominent as it is in Reese’s Peanut Butter Cups. Reese’s also has a wider range of products, including Reese’s Pieces and Reese’s Sticks, which offer different textures and flavors.
Reese’s vs Butterfinger
Butterfinger is a candy bar that consists of a flaky, peanut butter-flavored center covered in chocolate. While it does have a similar flavor profile to Reese’s Peanut Butter Cups, the texture is quite different. Butterfinger is crunchy and crumbly, while Reese’s is smooth and creamy. Additionally, Reese’s has a wider range of products, including mini cups and big cups, which offer different sizes and amounts of chocolate and peanut butter.
Reese’s vs Snickers
Snickers is a candy bar that consists of nougat, caramel, peanuts, and chocolate. While it does contain peanuts and chocolate, it does not have the same peanut butter flavor as Reese’s Peanut Butter Cups. Snickers also has a different texture, with the nougat and caramel adding a chewy element. However, Snickers does offer a variety of flavors, including almond, dark chocolate, and peanut butter.
Overall, while there are other candies on the market that combine chocolate and peanut butter, Reese’s Peanut Butter Cups remain a classic and beloved treat. They offer a unique flavor and texture that is hard to find in other candies.
Frequently Asked Questions
What was the original slogan for Reese’s Peanut Butter Cups?
The original slogan for Reese’s Peanut Butter Cups was “Two great tastes that taste great together.” The slogan was introduced in the early 1970s and became a classic catchphrase that is still associated with the brand.
Who starred in the ‘You Got Chocolate in My Peanut Butter!’ commercial?
The ‘You Got Chocolate in My Peanut Butter!’ commercial featured two actors, Rick Mortensen and John Gilchrist. Mortensen played the character who was eating chocolate, while Gilchrist played the character who was eating peanut butter. The commercial is considered a classic and is often cited as one of the most memorable ads of all time.
When was the ‘You Got Chocolate in My Peanut Butter!’ commercial first aired?
The ‘You Got Chocolate in My Peanut Butter!’ commercial was first aired in 1979. The ad was created by the Doyle Dane Bernbach advertising agency and was an instant hit with audiences. The commercial ran for several years and helped to establish Reese’s Peanut Butter Cups as one of the most popular candy products in the world.
What was the inspiration behind the ‘You Got Chocolate in My Peanut Butter!’ commercial?
The inspiration behind the ‘You Got Chocolate in My Peanut Butter!’ commercial was a popular children’s book called “The Berenstain Bears and the Double Dare.” The book features a scene in which two characters accidentally mix two different foods together and discover that they taste great together. This concept was adapted for the Reese’s Peanut Butter Cups commercial and became an instant hit.
How did the ‘You Got Chocolate in My Peanut Butter!’ commercial impact Reese’s sales?
The ‘You Got Chocolate in My Peanut Butter!’ commercial had a significant impact on Reese’s sales. The ad helped to establish Reese’s Peanut Butter Cups as one of the most popular candy products in the world and helped to increase brand recognition and loyalty. The commercial also helped to establish Reese’s as a fun, playful brand that appeals to a wide range of consumers.
What other famous commercials has Reese’s produced?
Reese’s has produced a number of famous commercials over the years. Some of the most memorable ads include the “Perfect” campaign, which featured people trying to find the perfect combination of peanut butter and chocolate, and the “There’s No Wrong Way to Eat a Reese’s” campaign, which encouraged consumers to enjoy Reese’s Peanut Butter Cups in their own unique way. Other famous commercials include the “Cupfusion” campaign, which featured a video game tie-in, and the “Do You Love Reese’s?” campaign, which asked consumers to share their love for the brand on social media.
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